Socio-psychology and consumer behavior
Socio-psychology and consumer behavior Socio-psychology is a branch of psychology that studies how the behavior of an individual or a group is affected by interaction with people, that is, society. It studies why an individual or a group, acts in a certain way or make certain decisions. This scientific study helps in finding out answers to the questions about human nature and how “we” humans work together in a society. For a better understanding let us have a look at the basic beliefs of social psychology that not only address human interaction but also lays down how to observe human behavior and build theories. Behavior and decision making are largely influenced by society- An individual or a group decides to do a certain thing keeping in mind the norms and rules of the society. Experiments may be conducted to back up theories- socio-psychology is both predictable and experimental. Therefore, experiments of anal...